After AmCham member’s successful appearance at the eWomen Conference in Dallas, organized under the auspices of the American Chamber of Commerce in Morocco (AmCham Morocco), Kenza Bennis, the founder of the Eco-chic cosmetics brand ‘Kenzy’ is launching an e-commerce platform to appeal to a larger consumer base. Bennis has finally identified an agent in the USA who is in charge f promoting her brand to major retailers like QVC, Sephora, Ulta and HSN.
Kenzy was founded by Kenza Bennis, a makeup artist and passionate entrepreneur who aspires for success. Bennis works on building her brand through the use of social media; she has a YouTube channel where she demonstrates her beauty products to viewers. Bennis understands the opportunities that come from targeting the U.S. market. She stresses that the U.S. market is the ideal place to launch a product, because of its size and purchasing power.
“This trip with AmCham was incredibly empowering as:
- It helped me confirm my convictions and set in motion the launch strategy in a positive and ambitious mindset
- It also confirmed my market orientation and uncovered distribution opportunities
- I got feedback on products from U.S consumers. Positive feedbacks played as boosters and made me take the marketing strategy to a new level.”
Find out more about Kenny on: http://kenzybeauty.com