AmCham E-News

MOROCCO NOW is the New Investment and Export Promotion Identity Launched by the Kingdom at Dubai Expo 2020.

 Morocco Now is the new identity that Morocco has chosen to promote investment and exports. The purpose of this initiative is to promote Morocco as a leading industrial and exporting platform to accelerate foreign investments.

“In a context of reorganization of value chains, we are delighted to present our new industrial brand to the world, which reflects Morocco’s dynamism and economic competitiveness. The Moroccan delegation that came to present this new identity confirms the mobilization and commitment of all public and private stakeholders for the success and sustainability of our national brand of investment and export “, shared the Moroccan delegation at Dubai Expo 2020.

Over the past 20 years, Morocco has acquired first-rate trade and transport infrastructure and has entered the path of industrial take-off, under the leadership of His Majesty King Mohammed VI.

Morocco Now highlights four (4) distinctive assets: the first is “Sustainable NOW”, thanks to visionary investments, renewable energies represent 37% of the energy mix in 2020, with a target of 52% by 2030 and an installed capacity of 4GW in 2021. Then comes the “Competitive NOW”, thanks to a “Best Cost” offer at competitive production and export costs, and a privileged access to more than a billion consumers, through 54 free trade agreements.

Then “NOW pledge of success“, through a successful record in terms of the implementation of foreign investments in highly strategic and technical sectors of global industry, and the realization of mega infrastructure projects. And finally, the “Agile NOW“, with a remarkable capacity for adaptation, illustrated in the management of the Covid-19 crisis through the rapid reallocation of industrial tools to health equipment and the deployment off effective vaccination, paving the way for a rapid recovery.

Morocco’s Participation in Dubai Expo 2020, “A Commitment to Sustainable Development”.

“Morocco’s participation in this international event is an opportunity to confirm the Kingdom’s commitment to raising the challenges of sustainable development,” stressed Nadia Fattah, the general delegate of the Moroccan pavilion at the Dubai World Expo 2020.

The Dubai expo site opened its doors on Friday, October 1st to exhibitors from almost 200 countries after being delayed for a year by the Covid-19 pandemic.

The general delegate of the Moroccan pavilion added that the Dubai Expo is a platform to highlight business and investment opportunities Morocco offers, in a way that can attract the largest amount of investments in the industrial, cultural, economic, and scientific fields.

The Moroccan pavilion is expected to attract about 25 million visitors over six months. It was designed in the form of a path that includes 13 halls, where visitors can wander through by opening doors to discover “surprises” that embody Morocco’s achievements in several sectors, namely renewable energy, as well as rediscovering the history and national identity of the Kingdom.

The Moroccan activities will include meetings and conferences, along the period of October 10 to 16, addressed by businessmen and heads of major institutions from the private and public sectors, to shed light on investment opportunities and success stories of investment in Morocco.

 AmCham Board member Hassan Bahej, CEO of IBM Morocco delivers Testimonials at Dubaï Expo 2020.

“I’m honored to participate in this Round table on the theme “Morocco Tech, a digital innovative nation and technology producer”, said Hassan Bahej.
IBM is present in Morocco since 1932 and plays a crucial role in Morocco’s economic development and digital transformation. IBM has a couple of investments in the country:
IBM has built a Global Delivery Center “center of excellence” based in Casablanca. The center enables IBM to deliver a range of innovative technology services to clients in Morocco and across the world.

The Morocco Global Delivery Center offer IBM’s clients in the region high value application development, application maintenance and systems integration services. It addresses the increasing demand for flexible software capability to harness the benefits of emerging technologies such as big data, IA, cloud, security and mobile.
IBM has also launched its Skills Academy. Up to today, the academy has trained more than 300 university professors on emerging technology and more than 6,000 students were trained and certified.
We have also launched the P-Tech (Pathways to Technology for Early College High School) in partnership with the Ministry of Education.

Last but not the least the free e-learning platform based on Artificial Intelligence built by IBM for Africa’s young population:

The United States theme for Expo 2020 is Life, Liberty and Pursuit of the Future.

The silver building draped in stars is “Life, Liberty and Pursuit of the Future,” a pavilion that celebrates innovation, creativity, and freedom. The 3,300-square-meter pavilion includes a moving walkway featuring a “24-minute experience” of America with moon rocks, a Mars rover, and Thomas Jefferson’s Quran.

Guests are taken on a journey through the first six major exhibits via a moving walkway that meanders through the Pavilion. This high-capacity transportation system provides a unique experience that is inclusive for all ages and abilities.

The US pavilion exhibits include:

Exhibit 1: Freedom creates the Future

The sun rises on the Statue of Liberty in this immersive media show featuring a physical recreation of Lady Liberty’s iconic torch. Guests discover America’s storied past, present, and future, and how freedom has formed the basis for opportunity and innovation.

Exhibit 2: American Innovation

The lightbulb, the phone, the internet – all these great inventions were created in the United States of America.  In this exhibit explore the historical achievements of some of America’s most iconic innovators, including artifacts from Alexander Graham Bell and Steve Jobs.

Exhibit 3: Agents of Change

The United States is an incubator of innovations, where countless companies think differently and propel us toward change.  This exhibit recognizes the global impact of the American companies that seek to broaden their outreach to communities in need across the world.

Exhibit 4: The sky is no longer the limit

In this eight-minute immersive media show, guests explore the future of America’s technological advances in the current century and beyond. This experience touches on the biggest and boldest of ideas the United States has to offer and presents the cutting edge of what’s possible, from the democratization of space to quantum computing, sustainable energy, and more.

 Exhibit 5: America the Beautiful

From the sunny beaches of Dry Tortugas to the cascading cliffs of Yosemite, explore the natural wonders of one of America’s most precious assets: its National Parks.

Every evening, the SpaceX Falcon 9 rocket “blasts off” in a heart-pounding, 60-second night-time spectacular. Projection mapping transforms the rocket into a large canvas, as the story of the United States’ history of space travel comes to life in a blaze of glory. This show plays on the hour, every night.

Exhibit 6: Explore USA

Come face to face with the people, organizations, and technological devices that make the United States “the Land of Opportunity.” This exhibit hosts representatives from a variety of American organizations, in addition to a genuine meteorite, the Mars Opportunity Rover, and even a piece of the Moon.


 Polydesign Systems to organize The Pink October Day in favor of Breast Cancer Patients on Friday 15.

 In partnership with the House of Life of the Lalla Salma Foundation for cancer prevention and treatment, and the Center of Oncology Ahmed Ibn Zayed Al Nahyan, Polydesign Systems Morocco is organizing The Pink October Day in favor of Breast Cancer Patients on Friday October 15, 2021.

Activities for women include embroidery workshops, experience sharing and total recovery real stories. The Pink October Day Program was conceived to create awareness about breast cancer and to support the Well-being of the patients and encourage them to continue their fight against Cancer.

Hexcel to Expand Engineered Core Operations in Morocco.

Hexcel Corporation announced an expansion at its existing engineered core facility in Casablanca at the Midparc Free Trade Zone Industrial Park that will double the size of the plant and will lead to an increase in overall employment

The Casablanca facility was built as part of Hexcel’s ongoing worldwide investment to create a diversified and robust global supply chain to support aerospace customers’ growing demand for engineered core. At the plant, Hexcel transforms lightweight honeycomb materials into engineered core parts to reinforce structures in the aerospace industry, particularly for aircraft, engine nacelles, and helicopter blades. Hexcel broke ground on the site in 2016 and celebrated its grand opening in March 2018.

With this newest expansion expected to be completed in early 2023, Hexcel will double the plant’s size to 24,000 square meters. Currently, Hexcel employs 120 people at the site and plans to increase employment to about 400 people after the expansion is completed. The expansion will include the installation of solar panels to reduce future reliance on non-sustainable energy sources.

Thierry Merlot, Hexcel President – Aerospace for Europe, MEA/AP & Industrial, said, “Today, Hexcel confirmed its decision to invest in Morocco, like many players in the aerospace sector such as our Midparc neighbors and customers including Stelia Aerospace (Airbus), Safran, and Spirit AeroSystems. Key factors in our decision to expand the Casablanca site included the highly skilled workforce in the area, support from the state, and proximity to our customers.”

About Hexcel

Hexcel Corporation is a leading advanced composites company. It develops, manufactures and markets lightweight, high-performance structural materials including carbon fibers, specialty reinforcements, prepregs and other fiber-reinforced matrix materials, honeycomb, adhesives, engineered core and composite structures for use in commercial aerospace, space and defense and industrial applications.

Aptiv to open an Automotive Factory in Oujda.

On Wednesday, September 23rd, an agreement was signed in the city of Oujda the capital of the Oriental to build an automotive cable factory. The agreement was signed by the Wali of the Oriental region, governor of the prefecture of Oujda-Angad, the president of the Council of the Oriental Region (CRO), the director general of the Regional Investment Center (CRI) of the Oriental, the chairman of the board of directors of MedZ, and the representative of Aptiv.

Among the signatories of the monumental agreement were Oujda-Angad governor Mouad El Jamai, CRO President Abdenbi Bioui, CRI Regional Director-General Mohamed Sabri, industrial park management group MedZ’s Chairman of the Board of Directors Omar El Yazghi, and representatives of Aptiv.

The new auto factory’s construction will bring to the region a new automotive plant with approximately $43.8 million in investment, scheduled to begin in January 2022, with a planned opening date in June of the same year. The plant will employ 3,500 residents and will span eight hectares within the Oujda Technology Park.

Dubbed a “mega-factory,” the new plant will focus on the production of automotive cable production. CRI representatives stated that the new project “testifies to the great confidence” foreign investors have in the future of Morocco’s economic capabilities in the eastern portion of the country.

This project will also encourage other investors to consider eastern Morocco as a location for future investment projects. The increased investment opportunities are bolstered by the incoming inauguration of the Nador West Med Port. Expected to be completed by 2023, the Nador port will offer industries in eastern Morocco a convenient alternative to the popular Tangier Med Port located to the west.

Morocco’s location near major maritime shipping routes has piqued the interest of investors, providing a simple route for the transfer of resources from Africa and completed products to Europe and beyond.

In coordination with the planned automotive facility, job recruitment programs will also be launched with the assistance of the Mohammed Premier University of Oujda, the Office for Vocational Training and Work Promotion, and the National Agency for the Promotion of Employment and Skills in the Oriental region, according to CRI representatives.

 About Aptiv

Aptiv is a global technology leader, with more than 180,000 people across 124 manufacturing facilities and 12 major technical centers worldwide. With a presence in 44 countries, Aptiv addresses mobility’s toughest challenges through deep software and systems integration expertise, delivering market relevant solutions for customers worldwide.

GE Renewable Energy has signed a contract with Energie Eolienne du Maroc (EEM), a 100%-owned subsidiary of the Nareva Group.

On September 30, 2021, GE Renewable Energy announced that it has been selected by Energie Eolienne du Maroc (EEM), a leading developer of wind projects and a wholly owned subsidiary of Nareva Holding, to supply 40 onshore wind turbines for the 200 MW Aftissat onshore wind farm extension in Morocco. EEM will operate the Cypress turbines at 5.0 MW, with a rotor diameter of 158m. GE’s scope of work also includes a 20-year full-service contract.

The project is expected to start operations in 2023 and is intended to support industrial companies under power purchase agreements, in line with Morocco’s goal to install 52% of renewable energy capacity by 2030.

This marks the first order in Morocco for GE’s Cypress onshore wind platform, the company’s largest onshore wind turbine in the field, and GE’s largest Cypress wind farm in the Middle East & Africa region. This also adds up to GE Renewable Energy’s 287 MW of installed base and backlog in Morocco, which includes the 200 MW Akhfenir wind farm that Nareva and GE have built together in 2016.

Gilan Sabatier, Onshore Wind International Chief Commercial Officer, GE Renewable Energy, said: “Morocco has a great potential for wind energy and has been an early mover in the journey toward renewable energy integration, achieving great progress in its renewable energy targets. We are thrilled to be partnering with Nareva to implement our Cypress technology in Morocco, confirming our commitment to the country’s wind energy development.”

Since 2009, Morocco has adopted an ambitious energy policy placing renewable energies at the center of the national energy mix. By 2030, the share of renewable resources will have to reach 52% of installed capacity. This is an important turning point for the Kingdom, which is on the way to become one of the most committed emerging countries to the development of wind and solar energy.

The Cypress onshore wind platform enables significant Annual Energy Production (AEP) improvements, increased efficiency in service ability, improved logistics and siting potential, and ultimately more value for customers. The two-piece blade design enables blades to be manufactured at even longer lengths, improving logistics to drive costs down and offer more siting options in locations that were previously inaccessible.

GE Renewable Energy is committed to enable the energy transition by supporting the work of its customers. As part of that responsibility, the business is focused on supplying and maintaining a global fleet of renewable energy assets, helping reduce the cost of renewable energy, ensuring grid resiliency, efficiency, and reliability, and making renewable energy function in a more dispatchable fashion. GE Renewable Energy also supports the energy transition by pursuing a strategy that reflects a commitment to sustainable, circular design.

About GE Renewable Energy
GE Renewable Energy is a $16 billion business which combines one of the broadest portfolios in the renewable energy industry to provide end-to-end solutions for our customers demanding reliable and affordable green power. Combining onshore and offshore wind, blades, hydro, storage, utility-scale solar, and grid solutions as well as hybrid renewables and digital services offerings, GE Renewable Energy has installed more than 400+ gigawatts of clean renewable energy and equipped more than 90 percent of utilities worldwide with its grid solutions. With nearly 40,000 employees present in more than 80 countries, GE Renewable Energy creates value for customers seeking to power the world with affordable, reliable, and sustainable green electrons.

Visa organized an interactive session with gold medal winner Soufiane El Bakkali to share his best moments in Tokyo Olympic Games.

 “We were all able to follow the excellent performance recorded by the Moroccan athlete Soufiane El Bakkali during the last edition of the Tokyo 2020 Olympic Games and are extremely proud to have been able to see and appreciate the Moroccan flag hoisted at the highest level. during this global competition, announced Visa Morocco”

As part of its Olympic Games Sponsorship Program, Visa has chosen to integrate Soufiane El Bakkali into its “Visa Olympic Games Team”. The values ​​embodied by the athlete and his skills have made him one of the best members of the Visa Team in Tokyo.

Visa organized an interactive session late September with Soufiane El Bakkali to share the best moments of his experience in Tokyo with Visa partners in Morocco.

AmCham Morocco and Georgetown University Mc Donough School of Business announce a new collaboration.

 AmCham Morocco and Georgetown University Mc Donough School of Business in Washington, D.C. signed a collaboration agreement.

Thanks to this partnership, Georgetown University’s McDonough School of Business will offer

pro-bono consulting on managerial issues to AmCham member companies by teams of 4-6 highly experienced MBA students. This program is part of the Global Course taken in the final semester of the MBA and has selected Morocco as a strategic market.

Georgetown’s McDonough School of Business runs a Global Course as a requirement for all MBA’s. In the last months of the program, MBA students enroll in the Global course which has six sections. Each section is linked to a particular location. Georgetown’s McDonough School will be running the Morocco section for the first time. As part of the course, the students must work in teams for a company based in the section location. The student team works pro bono on a business issue of interest to the company or organization for a two-month period in Washington, D.C. from late December 2021 to early March 2022. In March of 2022, the team visits Casablanca to attend a week-long residency. A final report is sent in April 2022.

Student teams act as consultants but free of charge to the company. They are in the final semester of their MBA training, and all typically have 4 to 5 years of experience in the business world. Georgetown’s McDonough School of Business worked with companies such as 3M, Citibank, Colgate, HP, Bristol Myers Squibb and Glaxo Smith Kline, Mahindra and Mahindra, Tata, Blue Star, Mann Deshi Foundation in India, airplane manufacturer Aero Vodochody in the Czech Republic, retailer Ninomaxx in Vietnam, as well as Gigaspaces and Growponics in Israel.

Here is an outline on how you can participate in this program:

  1. Define a business issue of current interest to your organization and describe it in about one or two pages.
  2. Communicate by email and occasionally video conference with the MBA student team working on your project from late December 2021 to March of 2022.
  3. Meet with the team in Casablanca (or in a city close by) in March 2022 to allow them to present their preliminary findings to you.
  4. Provide the opportunity for a remote presentation of the final report in April 2022.

If you are interested in participating in this program, please confirm your interest by email:

MCC’s Board to extend the $450 million MCC-Morocco Employability and Land Compact

The Millennium Challenge Corporation’s (MCC) Board of Directors met on September 29th

the Board voted to extend the $450 million MCC-Morocco Employability and Land Compact, which was signed in 2015 and designed to boost Morocco’s economic growth through investment in the land and education sectors.  MCC was granted the authority to extend compacts experiencing delays due to COVID-19 in December 2020. The Morocco compact extension will provide an additional $10.5 million in oversight and administrative expenses.

The Millennium Challenge Corporation is an independent U.S. Government agency working to reduce global poverty through economic growth. Created in 2004, MCC provides time-limited grants and assistance to countries that meet rigorous standards for good governance, fighting corruption and respecting democratic rights.

 To access tenders and RFPs for Morocco’s compact, please visit: