Board of Directors

Discover the Board of Directors of AmCham Morocco

The American Chamber of Commerce in Morocco is governed by a Board of Directors, comprising the presidents of leading U.S. companies established in Morocco, Moroccan companies doing business with the U.S., the AmCham Managing Director, and two honorary members representing the U.S. government in Morocco. Board members are elected by the membership of the Chamber at a general assembly.

2017 AmCham Board of Directors:

Azzedine Kettani, President
Attorney, Professor of Law
Kettani Law Firm

Azzedine Kettani is an attorney and Professor of Business Law at Hassan II University. He is also a visiting Professor at several national and international universities. He serves as an international arbitrator and is actively involved with the International Chamber of Commerce (ICC) as well as the Swiss and British Chamber of Commerce. Azzedine Kettani is a member of the panel of arbitrators of ICSID in Washington appointed by the President of the World Bank and is also a member of the panel of arbitrators of Dubai International Arbitration Center.

Aziz Bidah, Vice President
Partner in Charge
Price Water House

Aziz Bidah started his career with Pricewaterhouse as an Associate and later was promoted to Partner in Charge of Morocco. Aziz Bidah is a CPA by training. He lectures at several Business Schools including ISCAE.  He sits on several Boards of Directors including the American Schools in Morocco, Sife Morocco (Enactus), the Rotary Club and Lalla Salma Asociation for Cancer Prevention.

Imad Benmousse, Vice President
General Manager
Coca-Cola Egypt & North Africa Region

Imad is a Moroccan national and senior leader with over 20 years of successful multinational experience in General Management, Marketing and Strategy across 3 continents, Europe, Africa and the Middle East.
He is an innovative leader focused on building talented teams. Imad has proven track record of consistently delivering strong top and bottom line results in diverse business environments. He promotes and leverages diversity as a core leadership value in all positions he held in (a) Low-precap/high growth emerging markets, (b) high precap/highly competitive environments and (c) developed mature countries.

Imad has been recently appointed General Manager for Coca-Cola Egypt & North Africa Region, covering 8 countries including Morocco, Algeria, Sudan and Egypt. The regional headquarters are based in Casablanca, Morocco.
Prior to coming back to his home country, Imad was President of Coca-Cola France between 2014 and 2016, one of the Top 10 markets globally for The Coca-Cola Company. He was the regional General Manager for Coca-Cola Middle East between 2010 and 2013 and his first assignment as General Manager was for Coca-Cola Morocco & Equatorial Africa in April 2007.

Imad is a veteran of the Coca-Cola Company where he served for 17 years in 6 different countries and had direct responsibility for Coca-Cola business in more than 40 countries in Africa, Middle East and Europe.

He started his career in Colgate-Palmolive Morocco as Marketing Brand Manager immediately after graduating from ESG – Ecole Supérieure de Gestion with a Bachelor of Art degree in Marketing from ESG Paris and Casablanca branches

Taoufik Rabbaa,Treasurer
Treasury and Trade Solutions Head
Citibank Algiers

Taoufik is heading Treasury and Trade Solutions for North Africa since July 2013.

Taoufik started his career with Citi Morocco in 1997 where he occupied several positions in Product Management. His last assignment in Morocco was Senior Country Operations officer, which he occupied for four years. He then moved in 2006 to Citi’s newly opened Kuwait franchise to set up Global Transaction Services (GTS) there and acted as GTS Head for two years before moving to Egypt, the second largest franchise in Middle East, where he headed GTS there for three years. From 2011 till June 2013, Taoufik headed Client Sales Management for Middle East, Egypt and Pakistan out of Dubai.

Taoufik has a Masters degree in Computer Science from Al Akhawayn University and is married with two young sons.

Danielle Tobias, Secretary General
Export Manager

Danielle Tobias holds a doctorate in Pharmacy from the Faculty of Medical Sciences of Lebanon. She has a wealth of experience in exports of Pharmaceuticals & Medical Products in Africa and the Middle East spanning Management, Sales, Marketing, Regulatory Affairs, business development and strategic planning. She started her career as the Regional Sales Manager of Bristol-Myers Squibb/ Convatec responsible for Lebanon, Syria and Jordan. She was then promoted to Regional Manager for Morocco, Algeria and Tunisia. Danielle Tobias serves today as the Export Director of the leading Moroccan pharmaceutical company LAPROPHAN and is responsible for 40 markets in Africa, latin America,Europe and the Middle East.She is also the President of “America commission” ( Latin America and the U.S.A) at ASMEX.

Carl A. Atallah, Board Member
Vice President
Chevron Morocco Exploration Ltd.

Carl A. Atallah is the Vice President and Country Manager of Chevron Morocco Exploration Limited, a Chevron representative company in Morocco, established in 2012 to explore for and develop economically viable Oil and Gas resources in Morocco. Previously, Mr. Atallah was the President of Chevron Qatar Limited and Vice President of Chevron Qatar Energy Technology Company (CQET), Mr. Atallah has been with Chevron for over 30 years. Prior to these executive positions, he held a wide variety of management and technical assignments of increasing responsibility in exploration, business development, mergers and acquisitions and public and government affairs roles in the US, Argentina, Venezuela, Mexico, Indonesia, Norway and the Congo.

Laurent Ebzant, Board Member
General Manager
Hyatt Regency Casablanca

Laurent Ebzant has assumed the role of General Manager of Hyatt Regency Casablanca in May 2016. Mr. Ebzant worked for over 20 years in the Hospitality Industry on 3 different continents. He holds an MBA from Neoma Business School and studied for 5 years at the Hospitality School of Paris.
Before joining Hyatt Regency in Casablanca, Mr. Ebzant occupied several positions such as Hotel Manager at Grand Hotel Kempinski Geneva in Switzerland, General Manager at Hyatt Regency in France, General Manager Columbus Hotel Monte Carlo in Monaco and opened a landmark property known to be the best hotel in West Africa, Kempinski Accra Gold Coast City in Ghana.

Julianne M. Furman, Board Member
Polydesign Systems

Julianne M. Furman assumed the Presidency of Polydesign Systems SAS in March 2009. Prior to this nomination, Furman served as the General Manager for the Tangier operation. She oversaw the start-up and construction of this company in the Tangier Free Zone and now directs the marketing and sales network that is based in Europe. Furman founded and was also elected as Tangier Free Zone Investors Association’s first President in 2002, for which she was re-elected for a second term in 2004 and is now Honorary President. Furman is a vice president of AMICA (Moroccan Automotive Association), and on the Board of CGEM-Nord. She was appointed in 2006 by the U.S. government to serve on the Board of Directors of the Moroccan American Commission for Educational and Cultural Exchange.

Rita Maria Zniber
Chairman and CEO
Diana Holding SA

Since April 2014, Rita Maria ZNIBER has been the Chairman and CEO of Diana Holding SA, one of Morocco’s largest private conglomerates with a turnover of more than USD 330 million and over 7,200 direct jobs.
After obtaining her baccalaureate under the French educational system “Mission française” she continued her legal studies at the “Université Panthéon-Sorbonne” in Paris, France.
Rita Maria ZNIBER is ranked by Forbes Middle East Magazine as one of the Top 100 most powerful women in the Arab World and as one of the Top powerful women of the African Continent by Jeune Afrque Magazine.

Rabia El Alama, Ex-officio Board Member
Managing Director
AmCham Morocco

Rabia El Alama has over 20 years experience in U.S.-Morocco business relations, international trade, negotiation, mediation, mentoring, project management, entrepreneurship and counseling in management and strategy. She has played a key role in explaining the Free Trade Agreement (FTA) to Moroccan and American entrepreneurs. She has given over 30 workshops on FTAs and exporting to the US and has organized promotional trips to the US to promote Morocco as a platform for production and export to Africa, Middle East, Europe and the U.S.  Rabia received her Masters in International Trade and a Bachelor of Science in Finance from the Institut Supérieur du Commerce et d’Administration des Entreprises (ISCAE) in Casablanca, Morocco.

Jennifer Rasamimanana

Jennifer Rasamimanana assumed responsibilities as United States Consul General in Casablanca on August 18, 2017.
A United States diplomat since 1999, she has served in political, consular, economic, and public diplomacy postings in France, the United Arab Emirates, Jordan, Tunisia, Syria, and Togo. While posted in Washington, DC, she served in the cabinets of Secretaries Powell and Rice, and also as an examiner for the Foreign Service Exam (the concours diplomatique). From 2010 – 2012 she was the State Department’s Arabic Language Spokesperson, leading engagement with Arab-speaking publics from Oman to Morocco. In 2012, she was a Diplomat-in-Residence and professor at SciencesPo Paris.
Ms. Rasamimanana speaks French and Arabic and is a proud native of California. She lives in Casablanca with her two sons.

Brenda VanHorn, Ex-officio Board Member
Senior Commercial Officer
U.S. Commercial Service, U.S. Department of Commerce

Brenda VanHorn is currently serving as the Senior Commercial Officer in Morocco. She arrived at Post in September 2015 for a 4 year tour of duty. Prior to arriving in Casablanca, Ms. VanHorn served as the Deputy Commercial Service Officer in Warsaw Poland, where she was responsible for managing and directing the day to day activities of the U.S. Commercial Service. While in Warsaw, she organized and served as control officer for the fact finding mission of the President’s Export Council (PEC) led by Secretary Penny Pritzker. The PEC is a group of C-level executives who advise the President on government policies and programs that affect U.S. trade performance. She managed a number of projects that aimed to facilitate discussions between Government and Business representatives on critical topics such as cyber security, fostering dialogue with industry, defense cooperation and economic and commercial development and investment. Events of note included the U.S. Poland Business Summit, two successful Education trade fairs, many industry and state government led trade missions and the first ever ‘Invest in America’ seminar held in Poland.