Board of Directors

Discover the Board of Directors of AmCham Morocco

The American Chamber of Commerce in Morocco is governed by a Board of Directors, comprising the presidents of leading U.S. companies established in Morocco, Moroccan companies doing business with the U.S., the AmCham Managing Director, and two honorary members representing the U.S. government in Morocco. Board members are elected by the membership of the Chamber at a general assembly.

2017 AmCham Board of Directors:

Azzedine Kettani, Vice President
Attorney, Professor of Law
Kettani Law Firm

Azzedine Kettani is an attorney and Professor of Business Law at Hassan II University. He is also a visiting Professor at several national and international universities. He serves as an international arbitrator and is actively involved with the International Chamber of Commerce (ICC) as well as the Swiss and British Chamber of Commerce. Azzedine Kettani is a member of the panel of arbitrators of ICSID in Washington appointed by the President of the World Bank and is also a member of the panel of arbitrators of Dubai International Arbitration Center.

Aziz Bidah, Vice President
Partner in Charge
Price Water House

Aziz Bidah started his career with Pricewaterhouse as an Associate and later was promoted to Partner in Charge of Morocco. Aziz Bidah is a CPA by training. He lectures at several Business Schools including ISCAE.  He sits on several Boards of Directors including the American Schools in Morocco, Sife Morocco (Enactus), the Rotary Club and Lalla Salma Asociation for Cancer Prevention.

Danielle Tobias, Secretary General
Export Manager
Laprophan

Danielle Tobias holds a doctorate in Pharmacy from the Faculty of Medical Sciences of Lebanon. She has a wealth of experience in exports of Pharmaceuticals & Medical Products in Africa and the Middle East spanning Management, Sales, Marketing, Regulatory Affairs, business development and strategic planning. She started her career as the Regional Sales Manager of Bristol-Myers Squibb/ Convatec responsible for Lebanon, Syria and Jordan. She was then promoted to Regional Manager for Morocco, Algeria and Tunisia. Danielle Tobias serves today as the Export Director of the leading Moroccan pharmaceutical company LAPROPHAN and is responsible for 40 markets in Africa, latin America,Europe and the Middle East.She is also the President of “America commission” ( Latin America and the U.S.A) at ASMEX.

Francois Labarthe, Board Member
Acting Country Chief Officer and Banking head
Citi Morocco

Francois Labarthe is currently based in Casablanca, Morocco, and has over 18 years of experience in banking.
He received a degree in European Studies from the College of Europe, in Bruges (Belgium), a DESS (diploma of Higher Specialized Studies) in Civil Service Administration from University of Paris, Nanterre (France) and a Diploma from the Institute of Political Science and University of Bordeaux (France).
Prior to his current role, Mr. Labarthe was the Corporate Bank Head in Algeria where he was responsible for more than US$1bn project finance in various sectors i.e. Telecom, Cement and Utilities. Mr. Labarthe held various senior positions at Citi in Zurich, Warsaw and Paris where he joined Citi in 1998. He worked at Natixis in Paris from 1994 to 1998.

Carl A. Atallah, Board Member
Vice President
Chevron Morocco Exploration Ltd.

Carl A. Atallah is the Vice President and Country Manager of Chevron Morocco Exploration Limited, a Chevron representative company in Morocco, established in 2012 to explore for and develop economically viable Oil and Gas resources in Morocco. Previously, Mr. Atallah was the President of Chevron Qatar Limited and Vice President of Chevron Qatar Energy Technology Company (CQET), Mr. Atallah has been with Chevron for over 30 years. Prior to these executive positions, he held a wide variety of management and technical assignments of increasing responsibility in exploration, business development, mergers and acquisitions and public and government affairs roles in the US, Argentina, Venezuela, Mexico, Indonesia, Norway and the Congo.

Laurent Ebzant, Board Member
General Manager
Hyatt Regency Casablanca

Laurent Ebzant has assumed the role of General Manager of Hyatt Regency Casablanca in May 2016. Mr. Ebzant worked for over 20 years in the Hospitality Industry on 3 different continents. He holds an MBA from Neoma Business School and studied for 5 years at the Hospitality School of Paris.
Before joining Hyatt Regency in Casablanca, Mr. Ebzant occupied several positions such as Hotel Manager at Grand Hotel Kempinski Geneva in Switzerland, General Manager at Hyatt Regency in France, General Manager Columbus Hotel Monte Carlo in Monaco and opened a landmark property known to be the best hotel in West Africa, Kempinski Accra Gold Coast City in Ghana.

Ali Benkirane, Board Member
Chief Executive Officer
Groupe Benkirane

Ali Benkirane is the CEO of Groupe Benkirane, a company dealing in agriculture, real estate, tourism, fishing and finance. Ali Benkirane has served for six years as Vice President of the Great Casablanca Region and Vice President of the City of Casablanca. He also served as Assistant Professor at the School of Foreign Service of Georgetown University.  Ali Benkirane holds a PhD in Business Administration and a diploma from Science Po Paris.

Julianne M. Furman, Board Member
President
Polydesign Systems

Julianne M. Furman assumed the Presidency of Polydesign Systems SAS in March 2009. Prior to this nomination, Furman served as the General Manager for the Tangier operation. She oversaw the start-up and construction of this company in the Tangier Free Zone and now directs the marketing and sales network that is based in Europe. Furman founded and was also elected as Tangier Free Zone Investors Association’s first President in 2002, for which she was re-elected for a second term in 2004 and is now Honorary President. Furman is a vice president of AMICA (Moroccan Automotive Association), and on the Board of CGEM-Nord. She was appointed in 2006 by the U.S. government to serve on the Board of Directors of the Moroccan American Commission for Educational and Cultural Exchange.

Franco Giannicchi, Board Member
Vice President
Procter & Gamble Maroc

Giannicchi started his professional career at Fater on Sep 1st, 1998 and joined P&G in 2001. He then worked on different products and categories in different countries and regions around the world. For the last few years, he was located in Dutchland, U.S. and Switzerland. He has recently been appointed as vice president of P&G NWA.  Giannicchi has occupied several positions in different parts of the world within Procter & Gamble. He began his career in Italy within the Marketing department, as an assistant brand manager then became a marketing manager to support different brand portfolios in different countries and regions including Western Europe, Central Europe and Middle East. Franco Giannicchi also held executive marketing positions in the Netherlands, the U.S. and Switzerland. Giannicchi has a degree from the University of Florence, Italy in Economics & Management.

Geert Broos, Ex-officio Board Member
Managing Director
Coca-Cola North Africa

Mr. Broos is currently the General Manager of Coca-Cola North Africa, responsible for The Coca-Cola Company’s business in Morocco, Algeria, Tunisia and Mauritania. Geert joined The Coca-Cola Company in 1995 as a Marketing Director for Coca-Cola, India where he spent two years. From 1997 he served as Marketing Director for Coca-Cola Korea and took over as General Manager of Coca-Cola Korea in 2001. From there he joined the Coca-Cola office in Auckland as General Manager for Oceania in 2003. In 2007 he moved to the Coca-Cola headquarters in Atlanta as Group Director in the global marketing team, leading the Worldwide Sports & Entertainment Marketing team. In 2011 he was appointed as General Manager of Coca-Cola North Africa, based in Tunisia.
Before joining The Coca-Cola Company, Geert Broos worked for Procter & Gamble in Brussels, Paris and Casablanca.
Geert graduated as Commercial Engineer from the Catholic University of Louvain in Belgium and is the holder of a Master of Business Administration degree from the University of Chicago, Booth School of Business.

Rabia El Alama, Ex-officio Board Member
Managing Director
AmCham Morocco

Rabia El Alama has over 20 years experience in U.S.-Morocco business relations, international trade, negotiation, mediation, mentoring, project management, entrepreneurship and counseling in management and strategy. She has played a key role in explaining the Free Trade Agreement (FTA) to Moroccan and American entrepreneurs. She has given over 30 workshops on FTAs and exporting to the US and has organized promotional trips to the US to promote Morocco as a platform for production and export to Africa, Middle East, Europe and the U.S.  Rabia received her Masters in International Trade and a Bachelor of Science in Finance from the Institut Supérieur du Commerce et d’Administration des Entreprises (ISCAE) in Casablanca, Morocco.

Rita Maria Zniber
Chairman and CEO
Diana Holding SA

Since April 2014, Rita Maria ZNIBER has been the Chairman and CEO of Diana Holding SA, one of Morocco’s largest private conglomerates with a turnover of more than USD 330 million and over 7,200 direct jobs.
After obtaining her baccalaureate under the French educational system “Mission française” she continued her legal studies at the “Université Panthéon-Sorbonne” in Paris, France.
Rita Maria ZNIBER is ranked by Forbes Middle East Magazine as one of the Top 100 most powerful women in the Arab World and as one of the Top powerful women of the African Continent by Jeune Afrque Magazine.

Brenda VanHorn, Ex-officio Board Member
Senior Commercial Officer
U.S. Commercial Service, U.S. Department of Commerce

Brenda VanHorn is currently serving as the Senior Commercial Officer in Morocco. She arrived at Post in September 2015 for a 4 year tour of duty. Prior to arriving in Casablanca, Ms. VanHorn served as the Deputy Commercial Service Officer in Warsaw Poland, where she was responsible for managing and directing the day to day activities of the U.S. Commercial Service. While in Warsaw, she organized and served as control officer for the fact finding mission of the President’s Export Council (PEC) led by Secretary Penny Pritzker. The PEC is a group of C-level executives who advise the President on government policies and programs that affect U.S. trade performance. She managed a number of projects that aimed to facilitate discussions between Government and Business representatives on critical topics such as cyber security, fostering dialogue with industry, defense cooperation and economic and commercial development and investment. Events of note included the U.S. Poland Business Summit, two successful Education trade fairs, many industry and state government led trade missions and the first ever ‘Invest in America’ seminar held in Poland.