Board of Directors

Discover the Board of Directors of AmCham Morocco

The American Chamber of Commerce in Morocco is governed by a Board of Directors, comprising the presidents of leading U.S. companies established in Morocco, Moroccan companies doing business with the U.S., the AmCham Managing Director, and two honorary members representing the U.S. government in Morocco. Board members are elected by the membership of the Chamber at a general assembly.

2017 AmCham Board of Directors:

Azzedine Kettani, President
Attorney, Professor of Law
Kettani Law Firm

Azzedine Kettani is an attorney and Professor of Business Law at Hassan II University. He is also a visiting Professor at several national and international universities. He serves as an international arbitrator and is actively involved with the International Chamber of Commerce (ICC) as well as the Swiss and British Chamber of Commerce. Azzedine Kettani is a member of the panel of arbitrators of ICSID in Washington appointed by the President of the World Bank and is also a member of the panel of arbitrators of Dubai International Arbitration Center.

Aziz Bidah, Vice President
Partner in Charge
Price Water House

Aziz Bidah started his career with Pricewaterhouse as an Associate and later was promoted to Partner in Charge of Morocco. Aziz Bidah is a CPA by training. He lectures at several Business Schools including ISCAE.  He sits on several Boards of Directors including the American Schools in Morocco, Sife Morocco (Enactus), the Rotary Club and Lalla Salma Association for Cancer Prevention.

Imad Benmoussa, Vice President
General Manager
Coca-Cola Egypt & North Africa Region

Imad has been recently appointed General Manager for Coca-Cola Egypt & North Africa Region, covering 8 countries including Morocco, Algeria, Sudan and Egypt. The regional headquarters are based in Casablanca, Morocco.
Prior to coming back to his home country, Imad was President of Coca-Cola France between 2014 and 2016, one of the Top 10 markets globally for The Coca-Cola Company. He was the regional General Manager for Coca-Cola Middle East between 2010 and 2013 and his first assignment as General Manager was for Coca-Cola Morocco & Equatorial Africa in April 2007.

Imad is a veteran of the Coca-Cola Company where he served for 17 years in 6 different countries and had direct responsibility for Coca-Cola business in more than 40 countries in Africa, Middle East and Europe.

Taoufik Rabbaa,Treasurer
Citibank Maghreb s.a.

Taoufik has been appointed CEO of Citibank Maghreb S.A. since August 2017 while continuing to manage Treasury and Trade Solutions for Citigroup in North Africa countries. Taoufik started his career with Citi Morocco in 1997 where he held several positions in Product Management. His last assignment in Morocco was Senior Country Operations officer, which he occupied for four years. He then moved in 2006 to Citi’s newly opened Kuwait franchise to set up Global Transaction Services (GTS) there and acted as GTS Head for two years before moving to Egypt, the second largest franchise in Middle East, where he headed GTS there for three years. From 2011 till June 2013, Taoufik headed Client Sales Management for Middle East, Egypt and Pakistan out of Dubai.

Taoufik has a Masters’ degree in Computer Science from Al Akhawayn University and is married with two young sons.

Danielle Tobias, Secretary General
Export Manager

Danielle Tobias holds a doctorate in Pharmacy from the Faculty of Medical Sciences of Lebanon. She has a wealth of experience in exports of Pharmaceuticals & Medical Products in Africa and the Middle East spanning Management, Sales, Marketing, Regulatory Affairs, business development and strategic planning. She started her career as the Regional Sales Manager of Bristol-Myers Squibb/ Convatec responsible for Lebanon, Syria and Jordan. She was then promoted to Regional Manager for Morocco, Algeria and Tunisia. Danielle Tobias serves today as the Export Director of the leading Moroccan pharmaceutical company LAPROPHAN and is responsible for 40 markets in Africa, latin America,Europe and the Middle East. She is also the President of “America commission” ( Latin America and the U.S.A) at ASMEX.

Hicham Iraqi Houssaini, Board Member
Country Manager
Microsoft Morocco

Hicham Iraqi Houssaini is the country manager of Microsoft Morocco since 1st July 2017.

With over 22 years of experience in Morocco and Dubai, Hicham started his career in 1995 at Autoroutes du Maroc, after obtaining his engineering degree from the prestigious Ecole Mohammadia d’ingénieur. In 1998, he joined Ernst & Young as a consultant and pursued, at the same time, a course in finance and accounting at ISCAE where he received a master’s degree in 2000.

That same year, Hicham joined Microsoft to build a career in marketing and sales for six years. His last position was Director of Public Sector for the North African market. Hicham subsequently worked for five years for Nokia Siemens Networks, where his last position was Sales Director for North and West Africa. In 2011, he moved to Dubai as managing director of a Saudi holding company.

In 2014, Hicham returned to Microsoft Morocco to take over the management of large companies and the public sector before being appointed, in October 2016, as acting country manager. Hicham is married and father of two.

Alain Barry, Board Member
Managing Director
MSD Moocco

Alain Barry is the Managing Director of MSD Morocco since August 2018. He started his career with Merk Canada as Marketing Lead for Vaccines and Oncology in 2009. He has held several positions after namely as Director of Vaccines for the Sub Saharian Africa office based in Morocco, Global Marketing Director of Merk Pennsylvania USA and Regional Marketing Lead for the MEA office based out of Switzerland.

Mr. Barry holds an MBA from HEC in Montreal.

Julianne M. Furman, Board Member
Polydesign Systems

Julianne M. Furman assumed the Presidency of Polydesign Systems SAS in March 2009. Prior to this nomination, Furman served as the General Manager for the Tangier operation. She oversaw the start-up and construction of this company in the Tangier Free Zone and now directs the marketing and sales network that is based in Europe. Furman founded and was also elected as Tangier Free Zone Investors Association’s first President in 2002, for which she was re-elected for a second term in 2004 and is now Honorary President. Furman is a vice president of AMICA (Moroccan Automotive Association), and on the Board of CGEM-Nord. She was appointed in 2006 by the U.S. government to serve on the Board of Directors of the Moroccan American Commission for Educational and Cultural Exchange.

Rita Maria Zniber
Chairman and CEO
Diana Holding SA

Since April 2014, Rita Maria ZNIBER has been the Chairman and CEO of Diana Holding SA, one of Morocco’s largest private conglomerates with a turnover of more than USD 330 million and over 7,200 direct jobs.
After obtaining her baccalaureate under the French educational system “Mission française” she continued her legal studies at the “Université Panthéon-Sorbonne” in Paris, France.
Rita Maria ZNIBER is ranked by Forbes Middle East Magazine as one of the Top 100 most powerful women in the Arab World and as one of the Top powerful women of the African Continent by Jeune Afrique Magazine.

Rabia El Alama, Ex-officio Board Member
Managing Director
AmCham Morocco

Rabia El Alama has over 20 years experience in U.S.-Morocco business relations, international trade, negotiation, mediation, mentoring, project management, entrepreneurship and counseling in management and strategy. She has played a key role in explaining the Free Trade Agreement (FTA) to Moroccan and American entrepreneurs. She has given over 30 workshops on FTAs and exporting to the US and has organized promotional trips to the US to promote Morocco as a platform for production and export to Africa, Middle East, Europe and the U.S.  Rabia received her Masters in International Trade and a Bachelor of Science in Finance from the Institut Supérieur du Commerce et d’Administration des Entreprises (ISCAE) in Casablanca, Morocco.

Jennifer Rasamimanana, Ex-officio Board Member

Consul General, U.S. Consulate Casablanca

Jennifer Rasamimanana assumed responsibilities as United States Consul General in Casablanca on August 18, 2017.
A United States diplomat since 1999, she has served in political, consular, economic, and public diplomacy postings in France, the United Arab Emirates, Jordan, Tunisia, Syria, and Togo. While posted in Washington, DC, she served in the cabinets of Secretaries Powell and Rice, and also as an examiner for the Foreign Service Exam (the concours diplomatique). From 2010 – 2012 she was the State Department’s Arabic Language Spokesperson, leading engagement with Arab-speaking publics from Oman to Morocco. In 2012, she was a Diplomat-in-Residence and professor at SciencesPo Paris.
Ms. Rasamimanana speaks French and Arabic and is a proud native of California. She lives in Casablanca with her two sons.

Nathalie Scharf, Ex-officio Board Member
Commercial Counselor
U.S. Commercial Service, U.S. Department of Commerce

Nathalie is the Commercial Counselor for Morocco. Her primary role is to coordinate broad commercial engagement to advance U.S., policy, advocacy, and trade promotion goals, as well as supporting U.S. firms operating in Morocco and Moroccan firms investing in the United States.

From 2015 to 2018, Nathalie served as a Commercial Officer at the U.S. Embassy in Mexico City. She was also the Mexico lead for Foreign Direct Investment through Select USA. Prior to her tour in Mexico, Nathalie was the Deputy Senior Commercial Officer at the U.S. Consulate in Sydney, Australia where she managed the day-to-day operations of the Sydney, Perth, and Canberra offices.

Prior to 2013, Nathalie served as International Trade Manager at the Kansas Department of Commerce managing the state’s overseas offices and leading the efforts to attract Foreign Direct Investment to the state. Nathalie received a Bachelor of Arts in Political Science from California State University, a Juris Doctor from Washburn Law School and a Master’s in Comparative Law from Tulane Law School. Nathalie is bilingual French-English and proficient in Spanish.

Meryem Medaghri Alaoui
Country Manager Morocco, West & Central Africa

Meryem Medaghri Alaoui is the Country Manager for Morocco, West & Central Africa of Cisco. She has held several positions within Cisco including Partner Manager for Morocco and Tunisia/Channel Lead for North Africa & WCA and Account Manager for North Africa and WCA.

Meryem Medaghri Alaoui started her career with Lucent Technologies as Software Developer then as Radio Frequency Engineer. She has also worked for Meditelecom as Expert Special Messagerie and Director of Operations of Orbcomm.

Meryem Medaghri Alaoui received a bachelor’s degree in electrical engineering from Boston University and a Masters in Electrical Engineering in the field of Telecommunication from Columbia University.